Juan Francisco Reyes, HFI CUA™

I am a User Experience Designer (UxD) who lives in Lima, Peru. Most of my experience comes from doing web products for the Media industry, and my current job is designing information and interaction for Grupo RPP's news web site (RPP.com.pe).

I have an atypical multidisciplinary background which embraces Visual Design, Social Comunications, Informatics, Marketing, Cinematography and Psychology, among others. Recently, in March 2010 I obtained the CUA (Certified Usability Analyst) certification at Human Factors International (Bombay, India).

The biggest challenge in my work is harmonizing form (content) and function (interaction) within a web interface in order to create a memorable experience to the people. All this is possible by 1. deep understanding of users and their tasks (users research), 2. measuring users behaviors (usability) and 3. doing iterative design (repeating design and correction).

 Xentido!, my blog of usability (Spa)